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Popular Mother's Day Gifts
Greeting cards remain a top gift, with 75% of people planning to buy one.
Flowers are another popular choice, with 72% planning to purchase them (up from 68% in 2021). Other popular gifts include special outings and gift cards.
Mother's Day and the Floral Industry
Mother's Day is the third biggest revenue-generating holiday for florists, following Valentine's Day and Christmas/Hanukkah.
It accounts for 26% of all holiday floral sales and 24% of all holiday floral revenue.
Marketing Tips for Florists:
Plan Early: The high volume of orders requires careful planning and organization.
Promote "Mother's Day Week": Many customers are flexible with delivery dates. Promote the week leading up to Mother's Day to handle more orders efficiently.
Highlight Early Delivery as a Positive: Customers can surprise their moms early and show they're thinking of them.
By understanding popular gifts and using effective marketing strategies, florists can capitalize on the busy Mother's Day season.
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